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Search engine marketing techniques have evolved far beyond the optimization of written content, blogs and articles. YouTube, the video sharing site purchased by Google for $1.65 billion in 2006, is by far the best known of these internet marketing alternatives but certainly not the only venue for sharing content that isn’t text-based. “Podcasts” are digital media files which can be distributed over the web using syndicated feeds for playback on portable media players, laptops, and personal computers. One of the biggest misconceptions of podcasts is that, despite their name, they are not the exclusive domain of Apple’s line of IPods.

Traditional, interruption-based, advertising is in decline for a variety of reasons. From the perspective of businesses, this form of advertising remains expensive to produce and distribute while providing diminishing returns. At the consumer level, people are relying less on traditional advertising methods to form their decisions on products and services as well, using search engines and social media networks instead of commercials to get research, reviews, and information on products and services.

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