Blog marketing is a highly effective and cost efficient method of internet marketing which relies on blogs as the vehicle to advertise, provide information, or promote a business. Blogs are basically much like websites with the main difference being that a blog's format lends itself to frequent updates as opposed to the more static nature of most web pages. Because of the ease and quickness of updating capabilities, businesses are increasingly finding that blogs are a great way to interact with their customer base, that they encourage customer participation, and provide a direct source for feedback.

So, what is contextual advertising? Contextual advertising is a highly effective practice where are placed on web pages which contain keywords which are relevant to the advertisement. For example, if a person is reading a web page about bicycling, contextual ads would be placed on that page so that the person would see ads for bicycles, gear, bicycle stores, etc. Search engines have used contextual advertising for years, displaying ads on the right side of the page which are relevant to the organic search results.