Search Engine Optimization LLC Web & Marketing Company

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Online PR Management

Optimizing your outgoing communications such as press releases and newsletters not only gets your story out to your audience, it can gain visibility on the search engines for your business. It used to be that press releases were sent out to journalists in the media with hopes that they would run with the story. The advent of the internet and the ubiquitous use of search engines now mean that your press release can be seen by millions of people all over the world whether a journalist picks it up or not.

Social Media Optimization

The growth in social media sites such as Facebook and Twitter provides huge opportunities for businesses to connect with potential and existing customers in both a personal and cost effective manner. The personal interface provided by these sites offers a new and exciting dynamic for businesses which has resulted in their continuing migration toward internet based solutions and away from traditional advertising.

Blog marketing is a highly effective and cost efficient method of internet marketing which relies on blogs as the vehicle to advertise, provide information, or promote a business. Blogs are basically much like websites with the main difference being that a blog's format lends itself to frequent updates as opposed to the more static nature of most web pages. Because of the ease and quickness of updating capabilities, businesses are increasingly finding that blogs are a great way to interact with their customer base, that they encourage customer participation, and provide a direct source for feedback.

So, what is contextual advertising? Contextual advertising is a highly effective practice where are placed on web pages which contain keywords which are relevant to the advertisement. For example, if a person is reading a web page about bicycling, contextual ads would be placed on that page so that the person would see ads for bicycles, gear, bicycle stores, etc. Search engines have used contextual advertising for years, displaying ads on the right side of the page which are relevant to the organic search results.

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